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Chapter 14 – E business

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E BUSINESS Ø    The internet is a powerful channel that presents new opportunities for organization to; §    Touch customers §    Enrich products and services with information §    Reduce costs Ø    How do ecommerce and e business differ? §    Ecommerce – the buying and selling of goods and services over the internet §    E business – the conducting of business on the internet including, not only buying and selling, but also serving customers and collaborating with business partners Industries Using E business  E BUSINESS MODELS Ø    E business model – An approach to conducting electronic business on the Internet  Business-to-Business (B2B) Ø    Electronic marketplace (E market place) – interactive business communities providing a central market where multiple buyers and sellers can engage in e business activities.  Business-to-Consumer (B2C) Ø    Common B2C e business models include; §    E shop – A version of retail sto
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Chapter 13 - Creating Innovative Organization

Disruptive Technology Digital Darwinism - implies that organizations that cannot adapt to the new demands placed on them for surviving in the information age are doomed to extinction.  Disruptive versus sustaining technology Disruptive technology - new ways of doing things that initially does not meet the needs of existing customers. Sustaining technology - produces an improved product customers are eager to buy, such as faster car or larger hard drive.           - It provides us with better, faster, and cheaper products in established markets. Disruptive and Sustaining Technologies Disruptive technologies typically cut into the low end of the marketplace and eventually evolve to displace high-end competitors and their reigning technologies.  The Internet- Business Disruption Evolution of the internet Internet - a global public network of computer networks that pass information from one to another using common computer protocols.   Protocols - are the standard
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Chapter 12 - Integrating The Organization From The End To End - Enterprise Resource Planning Enterprise Resource Planning (ERP)

It serves as the organization’s backbone in providing fundamental decision making support. It enables people in different business areas to communicate.  ERP system helps an organization to obtain operational efficiencies, lower costs, improve supplier and customer relations, and increase revenues and market share. The heart of an ERP system is a central database that collects information from and feeds information into all the ERP system’s individual application components (called modules), supporting diverse business function such as accounting, manufacturing, marketing, and human resources.   ERP automates business processes such as order fulfillment- taking an order from a customer, shipping the purchase, and then billing for it.  ERP Integration Data Flow  ERP Process Flow   Bringing the Organization Together   ERP enables employees across the organization to share information across a single, centralized database. With extended portal capabilities, an orga
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Chapter 11 – Building a Customer-Centric Organization – Customer Relationship Management

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CUSTOMER RELATIONSHIP MANAGEMENT (CRM) CRM enables an organization to; Ø    Provide better customer service Ø    Make call centers more efficient Ø    Cross sell products more effectively Ø    Helps sales staff close deals faster Ø    Simplify marketing and sales processes Ø    Discover new customers Ø    Increase customer revenues RECENCY, FREQUENCY AND MONETARY VALUE An organization can find its most valuable customers by using a formula that industry insiders call FRM; Ø    How recently a customer purchased items (recency) Ø    How frequently a customer purchased items (frequency) Ø    How much a customer speeds on each purchased (monetary value) THE EVALUATION OF CRM CRM reporting technologies help organizations identify their customers across other applications. CRM analysis technologies help organizations segment their customers into categories such as best and worst customers. CRM predicting technologies help organizations predict customer beh
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Chapter 10 – Extending the Organization – Supply Chain Management

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BASICS OF SUPPLY CHAIN SCM   – the management of information flows between and among stages in a supply chain to maximize total supply chain effectiveness and profitability The supply chain has three main links. 1.         Materials flows from suppliers and their upstream suppliers at all levels 2.         Transformation of materials into semi-finished products, or the organization’s own production processes 3.         Distribution of products to customers and their downstream customers at all levels INFORMATION TECHNOLOGY’S ROLE IN THE SUPPLY CHAIN  Information technology’s primary role in SCM is creating the integrations or tight process and information linkages between functions within a firm such as marketing, sales, finance, manufacturing, and distribution – and between firms, which allow the smooth, synchronized flow of both information and product between customers, suppliers and transportation providers across the supply chain VISIBILITY
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Chapter 9 – Enabling the Organization-Decision Making

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Decision Making  Ø    Reasons for Growth of Decision Making Information System -            People need to analyze large amounts of information – Improvements in technology itself, innovations in communication, and globalization have resulted in a dramatic increase in the alternatives and dimensions people need to consider when making a decision or appraising an opportunity -            People must make decisions quickly – Time is of the essence and people simply do not have time to sift through all the information manually -            People must apply sophisticated analysis techniques, such as modeling and forecasting, to  make good decisions – Information systems substantially reduce the time required to perform these sophisticated analysis techniques -            People must protect the corporate asset of organizational information – Information systems offer the security required to ensure organizational information remains safe. Ø    Model – A simplified representat
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